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Levi’s: 501 Jeans Book and more art by Jennifer Morla

Levi’s: 501 Jeans Book, 1995
h = 30, d = 0.1 inch

(actual size: 11”w x 14”h)

When asked by a Levi’s exec to create “something memorable” to tell the story of their iconic 501 jean, I knew that a book was the answer. "This Is a Pair of Levi’s Jeans" illustrates the 150-year history of the legendary piece of utilitarian apparel with 300-plus pages of people, places, and political movements. A series of gatefolds reveals historical letters and ephemera from the Levi’s archive, visually narrating the brand’s rich story.



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other works by Jennifer Morla

Stanford Literature Lecture Se..., 2019
h = 60, d = 0.1 inch

Stanford Literature Lecture Se..., 2019
h = 60, d = 0.1 inch

Stanford Literature Lecture Se..., 2019
h = 60, d = 0.1 inch

Wells Fargo: Branding, 1990
h = 30, d = 0.1 inch

SculptureCenter: Identity, Sig..., 2000
h = 60, d = 0.1 inch

Pages

more from Massachusetts College of Art and Design

Title Wall Michelle Sijia Ma
120 x 120 inch (h x w)

Fake Chinese Restaurant, 2021
30 x 24 inch (h x w)
archival pigment print

Exit, 2021
24 x 30 inch (h x w)
archival pigment print

Gone
12 x 15 inch (h x w)
Digital photograph
collage on rice paper

Sprawling Land
5 x 16 inch (h x w)
Digital photograph
collage on rice paper with sugar

Pages

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