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Mark and Graham: Branding and more art by Jennifer Morla

Mark and Graham: Branding, 2012
h = 30, d = 0.1 inch

An ideal job: A Fortune 500 company wants to launch a new brand and the designer is brought in at its inception. That was the case with Mark and Graham, a luxury accessory business from Williams-Sonoma. I was asked to create the totality of the customer experience, operating as both designer and strategic partner. I art-directed 429 photo shoots, knowing that photography would be essential in defining the brand.



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other works by Jennifer Morla

Levi’s: 501 Jeans Book, 1995
h = 30, d = 0.1 inch

Thomas Keller: K+M Packaging, 2017
h = 30, d = 0.1 inch

Nordstrom: Morla Credit Cards ..., 2000
h = 30, d = 0.1 inch

The New York Times Magazine: C..., 1998
h = 30, d = 0.1 inch

DWR: Outdoor Catalog, 2008
h = 30, d = 0.1 inch

Pages

more from Massachusetts College of Art and Design

Belonging, 2020
18 x 24 inch (h x w)
watercolor
colored pencil
Digital

At Last, Liberated, 2021
17.5 x 40 inch (h x w)
Photography

A Pounding Anxious Heart , 2021
56 x 42 inch (h x w)
Digital photograph

Doll Parts/Overflowing, 2020
22 x 30 inch (h x w)
Acrylic
colored pencil
and thread on paper

March Aequus— Afoot, 2021
54 x 63 inch (h x w)
watercolor
Gouache
color pencil
on paper

Pages

Do you create or deal with art?

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