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Wells Fargo: Branding and more art by Jennifer Morla

Wells Fargo: Branding, 1990
h = 30, d = 0.1 inch

When asked to do a complete redesign of every consumer touchpoint for Wells Fargo, I knew that their identity was no longer solely an in-branch experience—they had to have a strong presence in a person’s wallet, too. This series of full-bleed photographic credit cards was an industry first. I placed the script-style logo at the top of the card—that way, every time you opened your wallet, the bank’s name was visible above the card slot.



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other works by Jennifer Morla

Stanford Literature Lecture Se..., 2019
h = 60, d = 0.1 inch

Stanford Literature Lecture Se..., 2019
h = 60, d = 0.1 inch

Stanford Literature Lecture Se..., 2019
h = 60, d = 0.1 inch

SculptureCenter: Identity, Sig..., 2000
h = 60, d = 0.1 inch

SculptureCenter: Identity, Sig..., 2000
h = 60, d = 0.1 inch

Pages

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