Play-Doh and more art by Joe McVicker

Play-Doh, 1954

Source: Courtesy of Hasbro

In 1954, Joe McVicker learned from a nursery school teacher that her kids found modeling clay too tough to manipulate, and on a whim, shipped a box of his Kutol cleaner – a canned moldable dough used to clean soot off of wallpaper - to the school. The teacher and kids loved the dough, inspiring Joe to quickly rework Kutol into the children's toy now known as Play-Doh.

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more from BCG Henderson Institute

BCG Growth Share Matrix, 1968

Copernicus Heliocentrism, 1543

Play-Doh, 1954

Wikipedia Interface, 2000 Books Website, 1995


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