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LEGO Brick System and more art by Godtfred Kirk Christiansen

LEGO Brick System, 1950s

The iconic LEGO brick system is illustrated in this patent filing. The idea traces its origin to 1954, when toymaker Godtfred Kirk Christiansen was intrigued when a colleague observed about the toy industry, “What an industry this is – no system of any kind whatsoever!” As an alternative to designing individual toys, Godtfred began imagining building blocks as a system in play.



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more from BCG Henderson Institute

BCG Growth Share Matrix, 1968

Copernicus Heliocentrism, 1543

Play-Doh, 1954

Wikipedia Interface, 2000

Amazon.com Books Website, 1995

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