Sony Rice Cooker and more art by Masaru Ibuka

Sony Rice Cooker, 1945

In the late 1940s, Masaru Ibuka of the Sony Corporation aspired to create useful household items with the surplus of electricity from shut down war plants following WWII. His first product, the electric rice cooker, was primitive – formed by interlocking aluminum electrodes to the bottom of a wooden tub. Although others later improved on it, the original rice cooker worked so poorly that Sony quickly abandoned it in favor of radios.

offered by:

more from BCG Henderson Institute

BCG Growth Share Matrix, 1968

Copernicus Heliocentrism, 1543

Play-Doh, 1954

Wikipedia Interface, 2000 Books Website, 1995


Do you create or deal with art?