“Alpha” napkin sketch , 2022

Source: “Glass Onion: A Knives Out Mystery”, written and directed by Rian Johnson, released on Netflix December 23, 2022

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This napkin plays a central role in the critically acclaimed Netflix hit movie “Glass Onion: A Knives Out Mystery”, and depicts the original idea of the multi-billion dollar company “Alpha”, sketched by the character Andi Brand (played by Janelle Monáe).

While fictional, this napkin symbolizes the importance of big ideas and the special moment when they cross from the mind to reality. It is drawn on a “Glass Onion” pub napkin—from the bar where Andi Brand got her idea. It is messy and captures the inventor’s eureka moment perfectly.

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BCG Henderson Institute

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