Base on the in-depth research conducted on the fashion brand Yohji Yamamoto, including literature review, SWOT analysis, competitor analysis, customer profile, brand value analysis, trend study, and product analysis, a seasonal theme ‘Reveal the Death’ was inspired by the mythology in Japanese Kojiki, Yomi-no-kuni. The dark and mysterious story is presented through superimposed textures of fabrics, strategic colours combinations, original prints, and deconstructive details and forms.

Supervisor | Haze Ng