This artwork was created by a renowned color management company, Pantone. They chose this particular shade of pink as a representative color for biodiversity. Pantone and several other organizations collaborated on an awareness campaign using color to draw attention to biodiversity loss and provide education. The Pantone Biodiversity color is a vibrant pink that encompasses the evolution of biodiversity, aiming to highlight the increasing severity of the global environmental threat.
Biodiversity refers to the variety of life on Earth, including plants, animals, microorganisms, and the ecosystems they form, which sustain the balance of life on our planet. Biodiversity loss presents the reduction or extinction of species and habitats, which means millions of people may face challenges in the future, such as widespread disease transmission and freshwater scarcity, leading to precarious living conditions for humans.
Among thousands of colors, Pantone sought a color that could authentically symbolize the concept of biodiversity. They discovered that “the bright pink pigments are the molecular fossils of chlorophyll that were produced by ancient photosynthetic organisms inhabiting an ancient ocean that has long since vanished.” They consider this color as the oldest pigment on Earth, highlighting the Earth before human existence and the opportunity for humans to preserve the natural resources of our environment.
Pantone defines pink as biodiversity.