Father watches daughter enjoy sliding board , 2001
22 x 17 in (h x w)

This Bank of America ad depicts a father watching his daughter enjoy a slide, with the caption “It hit me that my days of living from paycheck to paycheck were over." As a stark contrast to ads from the 1880s, this ad portrays an African American man in the positive roles of being a father and financially stable and responsible. Ads like this, work to contradict negative racist perceptions while also promoting positive self concepts in minority groups.

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