As a group we see a profound disconnect between the consumer experience of food and the truth behind its production.The end product of food is in the spotlight while we never face what is behind it: from carbon emissions to cruelty and waste products.

Roughly a third of the world's edible food is wasted while every kilogram of store-bought food produces a magnitude of byproducts.

By portraying a store and slaughterhouse together, we want to confront you with the individual responsibility behind our consumption. Abundance is everywhere. Destruction is behind it.