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Wallace W. Abbey

Milwaukee, Wisconsin , 1952

Abbey-01-082-005

[Abbey-01-082-005]

With the slogan, “The Beer That Made Milwaukee Famous,” Schlitz became the world’s best-selling beer by the early twentieth century. Schlitz’s appeal grew through clever advertising tactics, and the company physically expanded through a partnership with the Chicago, Milwaukee, St. Paul and Pacific Railroad, better known as the Milwaukee Road. Abbey-01-082-005

Milwaukee's Beer Line

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