Vetements is the French word for clothes. That’s bold. It’s like labelling a drink brand Drink. Or like renaming DHL and calling it Logistics. Vetements was the first label to turn our logo into high-fashion and set a few standards along the way. In 2016 and again in 2018, DHL couriers and fashion-conscious city dwellers were suddenly wearing the same clothes, visually united by one innovative brand.