ARB is a company that makes all sort of accessories for your car and specifically 4WD’s. The company do everything from bull bars to recovery gear. The origins of ARB go back to 1975, when company founder, Tony Brown, was inspired by a 4WDing trip through the top end of Australia. ARB is looking to make a new brand. The brand is all about hunting and making hunting practices easier. They have looked at making and canopies and all the bels and whistles that go along with hunting. Along with all of this I will be designing a new logo and their new and canopies for utes. The design will be different to all the existing competition products on the market.