What used to be a little-known fashion show on the international stage is now a viral superstar. Welcome to the Tokyo Girls Collection, Japan’s most celebrated fashion event that DHL took global. At the centre of it all was the DHL stage, on which models strutted the DHL’s signature red and yellow down the runway with suitable flamboyancy and flair!

Supporting the live event was TGC’s first ever cross-border e-commerce page. By partnering with FASBEE, DHL enabled customers all over the world to purchase products featured on the runway. The bold initiative attracted a massive 2.3 million online viewers! Of course, we wouldn’t have been able to do it without social media’s helping hand. By collaborating with popular Japanese influencer Roy, DHL and brought in one of the biggest, most international audiences TGC had ever seen.

To Tokyo and beyond.