Base on the in-depth research conducted on the fashion brand Jacquemus, including literature review, SWOT analysis, competitor analysis, customer profile, brand value analysis, trend study, and product analysis, a seasonal theme ‘A Walk Under Rain’ was inspired by the movie ‘Midnight in Paris’. The imaginary scenario of an urban lady walking under a tender rain was presented through the synergy of design elements, including silhouette, colour, prints, visual textures, etc.

Supervisor | Haze Ng