Base on the in-depth research conducted on the fashion brand Maison Margiela, including literature review, SWOT analysis, competitor analysis, customer profile, brand value analysis, trend study, and product analysis, a seasonal theme ‘Space’ was inspired by the curiosity and imagination towards the unknown universe. The collection presents a futuristic and fantastical atmosphere with an assembly of exaggerated silhouettes and forms, metallic textiles and iridescent colours.

Supervisor | Haze Ng