Our partnership with IMG extends across Afterpay Australian Fashion week (AAFW) and into the Next Gen presented by DHL program. Our objective this year is to showcase DHL's support for emerging designers in Australia, focusing on the four winners of the Next Gen program through the DHL logistics prize pack and a wider brand awareness piece during AAFW.

This year our campaign ran in two phases. Phase one, completed during Afterpay Australian Fashion week 2022, focusing on brand awareness, customer hospitality, influencer content creation, and launching of our local fashion website: https://dhlaustralianfashion.com/. 
 
(Website also acts as a hub for Fashion trending articles, influencer content, global posts and will host Next Gen winner case studies later this year.)
 
Phase two, will see the amplification of all the content created during AAFW through our digital campaign promoting applications into the Next Gen Presented by DHL program. We will also be produce four case studies on the current 2022 Next Gen Winners; ASIYAM, CLEA, Phoebe Pendergast and NOT A MAN'S DREAM, which will be published on our website and shared with Global for La Masion showcase.

DHL Express Australia
Roberta Camargo
Roberta.Camargo@dhl.com