Through our partnership with Manchester United, our dream was to bring fans together globally, to be United as one - now more than ever. This season, we created a virtual Theatre of Dreams, to connect Manchester United fans all over the world and make their dreams come true too. We invited fans, customers and employees to take their virtual seat throughout the season to have the chance to meet players, watch a first team training session or win a once in a lifetime experience at the Old Trafford.

Utilising the InMotion page, we ran a season long (August 2021- May 2022) competition, allowing fans and employees to enter their data for a chance at any one of the five prize draws across the season. For each prize draw, there was one main prize available as well as five runners up prizes.

Main prizes included the opportunity to meet a player or team Legend, watch the team train, win signed merchandise, play a football game at Old Trafford etc. The runners up received replica Manchester United shirts.
Top line figures:

Reach: 56.2 Million
Engagements: 1.6 Million
Entries: 171,000
Countries entered: 190+

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Kirsty Patterson
kirsty.patterson@dhl.com