DHL was the exclusive delivery partner supporting the 2021 “Cause Village” at Made in America music festival in Philadelphia. Cause Village is the festival’s philanthropic footprint and hub for social action. DHL highlighted our Living responsibility initiative, GoGreen, through an activation where fans made their pledges to become more environmentally friendly and live more sustainably.
Additionally, DHL leveraged our mobile retail unit as one of our sustainable solutions and adding another strong branding presence near the festival entrance and providing attendees opportunities to ship merchandise from the festival store.

The activation space featured a 360 Photobooth where fans made their pledge to GoGreen by sharing an environmentally friendly message on how to live sustainably. Each guest received their own 360 video to share on their personal social media channel. Guests who shared with #DHLGoGreen were instantly able to pick a ‘leaf’ off our DHL GoGreen Prize Tree, for the chance to win special prizes.

Local influencer @cass_andthecity shared the activation on Social Media and highlighted DHL’s living responsibility initiative on her channels.

922 pledges to GoGreen were made over the weekend. The campaign had a total reach of 54,959 and 184,766 impressions .

Additionally content video “Living Responsibility” manifesto hero film featuring DHL employee Taylor Hines and other cause village charities was shared on DHL and MIA social channels.

DHL Express US
Monica Fanelli
monica.fanelli@dhl.com