This year the star face of our summer campaign was Goyo, official mascot of the Pumas team, who with his charisma, witticisms and unparalleled particularity made the 2022 summer promotion campaign different from previous years. Goyo is one of the most famous and valuable assets that the ‘Pumas’ team owns, so giving our campaign a famous face is one different way to take advantage of the contract benefits that we have, in this way we have more probability to own a successful Summer promotion.

Pumas has a very good acceptance among the Mexican territory, in this sense we decided to launch a campaign with the mascot, looking for a better reach and a better campaign performance.
The campaign runs in different stages and all of them involve the Pumas mascot, with every international shipment the customer immediately receives a prize which gets better with every shipment where the third one is the aspirational prize. At the same time, a digital contest was launched for the DHL followers and Pumas fans where the prize was the opportunity to meet the official mascot within DHL installations.

DHL Express Mexico
Lizeth Teresa Ogazón Luna
lizeth.ogazon@dhl.com