DHL’s long-standing partnership with rugby has continued as DHL delivers the 2022 and 2023 Super Rugby Pacific (SRP) New Zealand competition.
As the official naming rights partner of the DHL SRP in New Zealand, we gave our customers and future prospects a chance to win a VIP DHL SRP Experience via our Ship to Win Campaign. Throughout the season, we invited customers to register and send an international shipment with DHL Express to go into the draw for the VIP Experience.

The Ship to Win Campaign ran for two months, with eDM’s sent to existing DHL customers and social media adverts targeted to prospects. Customers were asked to register their existing DHL account, while new prospects were asked to open a DHL account. Each international shipment sent in the campaign period equalled an entry into the draw, with the overall target to expedited shipment growth.

The prize was a VIP experience to the Grand Final of the DHL SRP, which included 2x corporate hospitality tickets, including food & beverages, a behind the scenes tour of the stadium and a meet & greet with the players.

DHL Express New Zealand
Dana Tan
Dana.tan@dhl.com