DG ENV Sustainable Textiles Campaign – ReSet the Trend
Project: Promoting EU sustainable and circular textiles to youth in the EU

Client: DG ENV
Overall project value: €499,262
Start date: July 2022
End date: July 2023

Context: DG ENV's campaign promoted the EU Sustainable and Circular Textiles strategy to young people in the EU. It aimed to raise awareness of the strategy's environmental, social, economic, and health benefits, as well as the textile sector's potential for resource conservation and tackling pollution towards achieving climate neutrality.

Objective: The campaign aimed to engage young professionals, young parents and students between 18 and 35 years old to take actions individually and collectively to make fast fashion “out of fashion”, to play their part in making fashion more durable, reusable, repairable, recyclable, ethical and sustainable.