The client, Ross Racks, requires the design of a new logo, as well as a car bike rack. The target audience is serious mountain bikers who are looking for high-quality gear that will help them explore the outdoors. They need to be willing to invest in high-quality gear that will last a long time. This product is directed at anyone that can drive for the rack is very expensive. The target audience will be based out of Melbourne and distribute all over Australia.