Joanna Li, a London-based artist, art director, and filmmaker. Her artistic practice spans various forms of expression, including art direction, film, photography, and immersive AR/VR experiences.

''My work is constantly searching for the best way to interpret the ideas that I have about myself and the world I live in. I am always passionate about forging deep emotional connections with the audience through my work and I do not limit myself to one medium, style or concept. Whether it is making a beautiful untold story come to life, or making something that will entertain, I believe that storytelling has the power and ability to inspire empathy, challenge perceptions, and spark meaningful conversations.''