Cars, one of the most disruptive inventions of the 19h century, have completely changed the means of transport in the last century. Today, cars are not just bought for the purpose of traveling quickly from one place to the other. For some it’s a symbol of pride & prestige, for some it’s a tool for style & seduction, while some feel it’s an expression of their freedom and movement. But the glamour and shine of such cars blurs the reality of the harmful impact these “toys” have on the environment. Especially when you consider that the “appeal” and “purpose” behind such cars are never translated into “rea-use cases”.

What’s the purpose of having a 6-seater family car, when the average occupancy rate of a vehicle is 1,1 passengers?

What’s the purpose of having a 400 hp sports car, when your average driving speed of a car in the city is 16 kmph?

What’s the purpose of having a 4*4 off-road SUV, when 99% of your time is spent driving on normal roads?

U-Chose, being a “purpose-driven” car manufacturer, decided to come up with a range of cars that push to the extreme “real use cases”, & highlight how absurdly useless it is to buy these cars for your “daily use”!

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