This "ad for Aunt Jemima's "fluff-whipped" pancakes, features the character's face and a small picture of an old-fashioned (perhaps antebellum) horse drawn carriage." The aunt Jemima stereotype was often used in advertisements to present African American women as willing and compliant servants. The types of roles that black people were represented as filling, were often limited to servant capacities, which justified defacto systems of racial segregation.