(actual size: 22.5”w x 37.5”h)

While San Francisco’s Mexican Museum had an impressive collection, they were having difficulty engaging the younger Latinx community. To better reach this audience, I set the museum’s name in Spanish using type inspired by 19th-century woodblock, then posterized a photograph of a young Frida Kahlo from their collection and layered it with Mexican loteria images and an iconic illustration of Our Lady of Guadalupe.