SculptureCenter: Identity, Signage, Print Materials and Website
, 2000
h = 60, d = 0.1 in
SculptureCenter decided it was time to shift their gallery programming from traditional freestanding 3D objects to installations that reference volume and dimension. This radical change mirrored their recent move from the Upper East Side of Manhattan to grittier Long Island City. The identity includes a series of SC monograms in bold and dimensional type pairings, aimed at attracting a more progressive audience.
