Play-Doh , 1954

Source: Courtesy of Hasbro

In 1954, Joe McVicker learned from a nursery school teacher that her kids found modeling clay too tough to manipulate, and on a whim, shipped a box of his Kutol cleaner – a canned moldable dough used to clean soot off of wallpaper - to the school. The teacher and kids loved the dough, inspiring Joe to quickly rework Kutol into the children's toy now known as Play-Doh.

Exposé par :

BCG Henderson Institute

Plus de BCG Henderson Institute

“Helicopter” Sketch , 1493
BCG Henderson Institute
Telephone , 1876
BCG Henderson Institute
Twitter Concept Sketch , 2005
BCG Henderson Institute
LEGO Brick System , 1950s
BCG Henderson Institute
Venmo concept sketch , 2009
BCG Henderson Institute