Heading into the 2022 NHRA Camping World Drag Racing Series season, Kalitta Motorsports and DHL extended their partnership with another multi-year extension on one of the longest running and most successful motorsport marketing programs. This season is the fifteenth year the two globally successful companies have worked together both on and off the track. To feature the DHL - Kalitta Motorsports partnership 15th anniversary we are recognizing and celebrating 15 memorable moments throughout the season on social media. This campaign increases our followers’ awareness and promotes the partnership.

Utilizing @DHLUS & @TeamKalitta social media, we ran a yearlong campaign (March – December 2022) to celebrate and share best moments of DHL - Kalitta Motorsports partnership with our social media followers to increase awareness and promote the partnership.

Special #DHLKALITTA15 hashtag has been created for this campaign. Campaign includes 15 posts total featuring top 15 memorable moments of the partnership culminating in a final top moment video to be published in December. Five moments have already been posted during March – June timeframe with ten more moments to come in the next months. With the campaign still going on, results will be available once it’s over. Follow @DHLUS to stay tuned.

DHL Express US
Anastasia Erokhina
Anastasia.Erokhina@dhl.com