Although we have marked Pride before, we agree that we still have a lot to learn and understand. “Dare to be” is the name of the campaign, and it is our attempt to push the boundaries of understanding Pride. It's about diversity and inclusion, and through this new jersey we want to motivate everyone to be just who they are.

This Campaign is a recurring one – but last year it was also part of the activation of the Worldpride and Eurogames in Copenhagen. The all white shirts aimed to take away any bias and promote those to be who they want to be. All of the pride shirts for the club were sold old in record time.

Topline figures:
Instagram: Engagement: 5,665, Reach: 42,475
Facebook: Engagement: 1,376, Reach: 13,534
Twitter: Engagement: 10,376, Exposure: 195,080

DHL Express Denmark
Susanne Kristensen
Susanne.Kristensen@dhl.com