This past MotoGP™ season, DHL brought to life the innerworkings of MotoGP™ by showcasing a crucial skill: effective communication, a critical ingredient between rider and team which can be the fine margin between winning and losing.
DHL challenged fan to either decipher pit board messages or crack a unique sign language code. For every correct answer, fans were in with the chance to win the grand prize: VIP Hospitality at a 2023 MotoGP™ race weekend. This is The Team Behind The Team competition.

Hosted on InMotion, fans would answer monthly quizzes to decipher the sign pit heard messages or sign language between drivers and their crew.

Top line figures:
Reach: 24 Million
Engagements: 2.1 Million
Entries: 35,500+
Countries entered: 175+

DHL Express Global Sponsorships
Claire Davies
claire.davies@dhl.com