UNIVERSAL MUSIC FAST TRACK
w = 500 cm

An always-on partnership programme that connects artists, studios, record labels and global audiences at speed, creating purposeful cultural moments in music that inspire, engage, entertain and influence.NEW MUSIC. DELIVERED TOGETHER

After hundreds of top-quality submissions, three artists were chosen to spend two days recording at the iconic Abbey Road Studios with gold-selling record producer Hannah V. All three artists created at least one track that was recorded, mixed, and mastered at the studios.
Artists were chosen with factors such as existing reach, genre and reach within markets. Each helped shift perception in their own way (transformative, creative, enjoyable). With each unique artist chosen an equally unique campaign was built around them.

Top line figures:
Reach: 55 Million
Engagements: 6 Million
Entries: 40,000+
DHL markets engaged: 35+

DHL Express Global Sponsorships
Kirsty Patterson
kirsty.patterson@dhl.com

Exposé par :

DHL

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