Mark and Graham: Branding
, 2012
h = 30, d = 0.1 in
An ideal job: A Fortune 500 company wants to launch a new brand and the designer is brought in at its inception. That was the case with Mark and Graham, a luxury accessory business from Williams-Sonoma. I was asked to create the totality of the customer experience, operating as both designer and strategic partner. I art-directed 429 photo shoots, knowing that photography would be essential in defining the brand.