Nordstrom: Morla Credit Cards and Posters
, 2000
h = 30, d = 0.1 in
(actual size: 3.25”w x 2”h Credit Cards | 18”w x 24”h posters)
Creating art for a hologram is similar to designing an animation. For this card series, I envisioned each design as a full-bleed metallic hologram that, when slightly turned, would animate with spectral colors and unique geometric shapes. This concept was so well received that Nordstrom built a campaign, Jennifer Morla for Nordstrom, which included a signed poster series featuring a similar array of bright dots, stripes, and ellipses.