Thomas Keller: K+M Packaging
, 2017
h = 30, d = 0.1 in
Michelin-starred chef Thomas Keller and partner Armando Manni needed packaging for their premium line of chocolate, K+M. I came up with a graphic treatment that stood out from the proliferation of swirly type and overly decorated labels used by competitors. The color palette identifies K+M’s three chocolate types: black for dark, white for milk, and black plus white for dark milk.