Wells Fargo: Branding , 1990
h = 30, d = 0.1 in

When asked to do a complete redesign of every consumer touchpoint for Wells Fargo, I knew that their identity was no longer solely an in-branch experience—they had to have a strong presence in a person’s wallet, too. This series of full-bleed photographic credit cards was an industry first. I placed the script-style logo at the top of the card—that way, every time you opened your wallet, the bank’s name was visible above the card slot.

Plus de Massachusetts College of Art and Design

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24 x 18 in (h x w)
watercolor
Massachusetts College of Art and Design
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25.4 x 19.9 in (h x w)
Digital Illustration
Massachusetts College of Art and Design
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14 x 18 in (h x w)
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Massachusetts College of Art and Design
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9 x 16 in (h x w)
Animation
Massachusetts College of Art and Design
Kelpie’s Domain
4 x 6 in (h x w)
Digital
Massachusetts College of Art and Design