When asked to do a complete redesign of every consumer touchpoint for Wells Fargo, I knew that their identity was no longer solely an in-branch experience—they had to have a strong presence in a person’s wallet, too. This series of full-bleed photographic credit cards was an industry first. I placed the script-style logo at the top of the card—that way, every time you opened your wallet, the bank’s name was visible above the card slot.