Pfizer Robotics Health , 2024
100 x 150 x 2 cm (h x w x d)
AI photomontage - Prints - Diaporama

A significant portion of pharma companies' $1.48 billion profits is linked to mental health issues such as anxiety, post-traumatic stress disorder, hyperactivity, and depression, which already affect 1 out of 8 people worldwide, along with sexual dysfunction, impacting approximately 31% of men and 43% of women.
It's now 2034, so much of human's burden is now handled by AI that it has developed various mental health issues. Pfizer foresaw the potential in AI healthcare, like many other corporations they shifted from humans to the new lucrative AI clientele.
In our art piece, we imagined the first billboard advertising campaign of Pfizer's Robotics Health, to bring attention to the dangers of a world where a now predominant AI suffers from mental disorder, funneling corporate investment away from human health. Is this such an unlikely scenario?

Exposé par :

Art Thinking Network

Plus de Art Thinking Network

SCRABBLE, Edition Progressiste , 2020
Triptyque (3 carrés) : 1 visuel, 1 texte, 1 photographie
Art Thinking Network
Nouvelles Frontières , 2020
64 x 204.8 cm (h x w)
Photographie
Art Thinking Network
LE CULOT DE LA BOUTEILLE , 2020
Video montage (incl. advertising spot, poster and soundtrack)
Art Thinking Network
Le Consomavirus , 2020
Video
Art Thinking Network
adopteundemain.com , 2020
48 x 80 cm (h x w)
Video
Art Thinking Network