The artists based their approach on Yoplait by deviating their YOP products into drug flavored milk. The goal is to show the industry supporting parents by delivering products with “positive” effects on their children.

Parents have always had to deal with their kids being un-manageable and have always had to think of new scenarios to be able to deal with the issues at hand. As such, there has been some drifts with parents making their children ingest over-age or illegal substances, so they did not have to manage them. Even in the industry we have companies stepping out of line, always pushing the boundaries with microplastics present in our food, even insect fragments. If we go further away, nowadays with the advent of CBD, we have been able to find more and more companies having CBD-infused cakes, gums and more.
As such, the artists pondered the question: “What would happen if companies did not care about ethics and moral anymore and just wanted to increase their bottom line by any possible mean?”