Nowadays, even if we are all OVERCONNECTED (mobiles, pc, tablets, social networks, etc), effective communication sometimes doesn’t just happen.
A study by EIU (Economist Intelligence Unit) illustrates that ineffective communication is the main cause for Project failures (44%) and low employees morale (31%)
That’s what we experienced at the very early stage of this Improbable project, always on our own screens with limited direct interactions.
To avoid this, the Orange Tree-G is a sustainable way of communication to re-connect people through the Wood-Wide-Web concept (Mycorrhizal networks, Suzanne Simard) that links nature sustainability and technology innovation.
Ready for the experience?