DWR: Outdoor Catalog
, 2008
h = 30, d = 0.1 in
(actual size: 6”w x 7.25”h)
Why would a furniture company have a bird on the cover of its catalog? Because it’s spring and you may need outdoor furniture, of course. The cover features a red-crested cardinal, a native Hawaiian bird that not only hints at the onset of warm weather but also nicely coincided with the opening of DWR’s first Hawaii store. This perfectbound catalog is a compact 6 by 7.25 inches, setting it apart from most direct-mail pieces.