DWR: Outdoor Catalog , 2008
h = 30, d = 0.1 in

(actual size: 6”w x 7.25”h)

Why would a furniture company have a bird on the cover of its catalog? Because it’s spring and you may need outdoor furniture, of course. The cover features a red-crested cardinal, a native Hawaiian bird that not only hints at the onset of warm weather but also nicely coincided with the opening of DWR’s first Hawaii store. This perfectbound catalog is a compact 6 by 7.25 inches, setting it apart from most direct-mail pieces.

Other works by Jennifer Morla

Levi’s: 501 Jeans Book , 1995
h = 30, d = 0.1 in
Massachusetts College of Art and Design
Mark and Graham: Branding , 2012
h = 30, d = 0.1 in
Massachusetts College of Art and Design
Thomas Keller: K+M Packaging , 2017
h = 30, d = 0.1 in
Massachusetts College of Art and Design
Nordstrom: Morla Credit Cards and Posters , 2000
h = 30, d = 0.1 in
Massachusetts College of Art and Design
The New York Times Magazine: Cover , 1998
h = 30, d = 0.1 in
Massachusetts College of Art and Design

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