DWR: Outdoor Catalog , 2008
h = 30, d = 0.1 in

(actual size: 6”w x 7.25”h)

Why would a furniture company have a bird on the cover of its catalog? Because it’s spring and you may need outdoor furniture, of course. The cover features a red-crested cardinal, a native Hawaiian bird that not only hints at the onset of warm weather but also nicely coincided with the opening of DWR’s first Hawaii store. This perfectbound catalog is a compact 6 by 7.25 inches, setting it apart from most direct-mail pieces.

Other works by Jennifer Morla

Neo.life: 25 Visions for the Future of our Species , 2019
h = 30, d = 0.1 in
Massachusetts College of Art and Design
Palette Branding (Website on iMac) , 2018
h = 30, d = 0.1 in
Massachusetts College of Art and Design
Palette Branding (Restaurant Folders System) , 2018
h = 30, d = 0.1 in
Massachusetts College of Art and Design
Levi’s: 501 Jeans Book , 1995
h = 30, d = 0.1 in
Massachusetts College of Art and Design
Levi’s: 501 Jeans Book , 1995
h = 30, d = 0.1 in
Massachusetts College of Art and Design

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