Play-Doh , 1954

Source: Courtesy of Hasbro

In 1954, Joe McVicker learned from a nursery school teacher that her kids found modeling clay too tough to manipulate, and on a whim, shipped a box of his Kutol cleaner – a canned moldable dough used to clean soot off of wallpaper - to the school. The teacher and kids loved the dough, inspiring Joe to quickly rework Kutol into the children's toy now known as Play-Doh.

Exhibited by:

BCG Henderson Institute

More from BCG Henderson Institute

Park(ing) Day , 2005
BCG Henderson Institute
Apple I Computer , 1976
BCG Henderson Institute
BCG Growth Share Matrix , 1968
BCG Henderson Institute
Copernicus Heliocentrism , 1543
BCG Henderson Institute
Play-Doh , 1954
BCG Henderson Institute