“Luxury will be always around, no matter what happens in the world”, Carolina Herrera
2050. Welcome to LVMH Prestige Safari, the newest addition to the French group's portfolio. After years of pollution by the luxury industry, the only animals we can see today are those of the brands' logos. A real boon that the luxury industry doesn’t hesitate to exploit to generate more and more revenue. You are witnessing the emergence of the strongest animal: the multinationals.
Today, we still have the chance to go on safaris to watch animals. Tomorrow, safaris will take another form. Luxury industry destroys the fauna and flora and pollutes air. The fashion industry accounts for 10% of CO2 emissions and brands like Louis Vuitton prefer to destroy unsold luxury goods rather than sell them off. How far will they go to keep their precious image?