Human Store criticises the widespread usage of the linear economy: “extract, make and dispose” items. The average life of an Apple product is 4 years. Approximately, people change their phones every 2 years. Consequently, phones make up 70% of the toxic waste present in landfills.
Think. Would you dispose your liver at the same rate you dispose your phone?
Rethink. What if we extracted the maximum value from our resources? And what if we regenerated products at the end of their life cycle?