2020 represents a crucial year for the future of museums. The Louvre, with more than 10 million visitors every year, is an emblematic symbol of worldwide tourism; tourism that has been harshly hit by the Covid-19 pandemic and started a transition towards online setups.
As the Head of Louvre Conseil Sophie Kammerer pointed out, nowadays only 30% of the regular audience is visiting the museum. To recover from the financial and cultural losses 3-10 years will be required.

In this work, the artists display an hybrid museum where physical artworks coexist with digital infrastructures. They want to stress the potential future of museums: empty spaces where only the most popular masterpieces will be displayed and the majority of arts made available only online. This marks a turning point for how art is consumed by masses and the consequences for the art itself.

Guided Tour:
Navigate the digital environment and use your mobile phone to scan the QR codes contained in the original frames to access the Louvre artworks.

To discuss with the artists, connect on Google Hangouts (the link is available at the entrance of the exhibition)

Thank you!