Nordstrom: Morla Credit Cards and Posters , 2000
h = 30, d = 0.1 in

(actual size: 3.25”w x 2”h Credit Cards | 18”w x 24”h posters)

Creating art for a hologram is similar to designing an animation. For this card series, I envisioned each design as a full-bleed metallic hologram that, when slightly turned, would animate with spectral colors and unique geometric shapes. This concept was so well received that Nordstrom built a campaign, Jennifer Morla for Nordstrom, which included a signed poster series featuring a similar array of bright dots, stripes, and ellipses.

Other works by Jennifer Morla

Levi’s: 501 Jeans Book , 1995
h = 30, d = 0.1 in
Massachusetts College of Art and Design
Mark and Graham: Branding , 2012
h = 30, d = 0.1 in
Massachusetts College of Art and Design
Thomas Keller: K+M Packaging , 2017
h = 30, d = 0.1 in
Massachusetts College of Art and Design
The New York Times Magazine: Cover , 1998
h = 30, d = 0.1 in
Massachusetts College of Art and Design
DWR: Outdoor Catalog , 2008
h = 30, d = 0.1 in
Massachusetts College of Art and Design

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